Publicity roadmap
A dated sequence of announcements, outreach windows, and content drops mapped against your event timeline.
Event Public Relations
Event Public Relations for Moments That Deserve Visibility
Michael Taylor Agency helps clients promote, position, and publicly frame events before, during, and after the experience.
Publicity, planned with the same care as the event
From galas and grand openings to community campaigns, nonprofit fundraisers, corporate events, and brand launches, we help the public-facing side of the event feel polished and intentional — aligning announcements, media materials, sponsor visibility, and post-event narrative.
Every engagement is led personally, not routed through account layers. You speak with the same senior contact from the first conversation through the final recap, and nothing is published in your name without your approval.
- Ideal lead time
- Six to twelve weeks before the event date
- Engagement style
- Founder-led, single point of contact
- Typical rhythm
- Weekly check-ins, faster during event week
The client experience
From first conversation to final recap
Publicity is a sequence, not a single announcement. Here is what the working relationship looks like at each stage.
- 01
The private consultation
A quiet conversation about the event, the audience, the sensitivities, and what success actually looks like for you. No templates, no pitch deck.
You leave knowing whether we are the right fit.
- 02
The publicity plan
You receive a written plan: the announcement sequence, the outlets and partners worth approaching, the message we lead with, and the dates each piece goes out.
- 03
Materials and approvals
Press release, media pitch copy, sponsor language, and event descriptions are drafted for your review. You approve everything before it leaves our hands.
- 04
Event week and after
Media check-in support, on-site coordination for press, then the recap: photo captions, thank-you language, and the story that carries forward.
Visibility does not end when the room empties.
What you receive
Tangible pieces in your hands
Each engagement produces documents you own and can reuse — written in your voice, ready for your team.
Press and media kit
Press release, short and long boilerplate, pitch copy tailored per outlet, and a fact sheet reporters can work from directly.
Sponsor visibility plan
Where each sponsor appears, how they are named, and the recognition language used across print, stage, and social.
Public-facing copy set
Event descriptions, invitation language, signage copy, and website text that keep the message consistent everywhere.
Social caption library
Pre-event, day-of, and post-event captions written for the tone of the event rather than generic promotion.
Post-event recap
A recap release, photo captions, and thank-you language you can send to sponsors, donors, and attendees within days.
Scope of work
Event Publicity Services
- Event publicity strategy
- Press release writing
- Media pitch copy
- Local media outreach support
- Event announcement copy
- Sponsor visibility messaging
- Public event descriptions
- Media check-in support
- Press-facing event materials
- Post-event recap copy
- Social caption sets
- Photo caption support
“An event is judged twice — once in the room, and once in how it is remembered.”
Engagements
Best For
- Galas
- Fundraisers
- Grand openings
- Corporate events
- Brand launches
- Public festivals
- Community events
- Nonprofit events
- Sponsor events
- Hospitality launches
- New restaurant openings
- Luxury private events seeking publicity
Outcomes
What you can expect
- A single approved message every partner repeats
- Announcements that land on schedule, not in a rush
- Sponsors who see their visibility honored in writing
- Media approached with something worth covering
- A calm event week because the copy was written weeks ago
- A recap that extends the event's life well past the date
Questions
Before you inquire
How far in advance should we begin?
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Six to twelve weeks is comfortable for most events. Shorter timelines are possible — we simply narrow the plan to the moves that still have room to work.
Do you guarantee media coverage?
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No reputable firm can. What we guarantee is that your event is presented to the right people, in the right format, at the right time, with materials that make coverage easy to say yes to.
Will you work alongside our internal marketing team?
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Often. We can lead the publicity track entirely or supply strategy and materials your team executes. We will define that clearly in the consultation.
Do you attend the event?
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For engagements that include media check-in or press coordination, yes. On-site presence is scoped during planning so expectations are set well ahead of the date.
Build the Publicity Plan
Share your event, timeline, and visibility goals. We will outline the publicity approach that fits the moment.